ZERO
hype.
You sent the emails. You ran the campaign. You hired the agency. Something isn't working and you can't tell if it's the message, the targeting, the sequence, or all three. Most B2B marketing failures have one specific break point. The tools and diagnostics here find it — without the consultant retainer, without the three-month engagement, without the mood board.
by an anonymous B2B marketing practitioner ·
Try a free toolWhy this exists
Published by Zero Hype · Updated June 2026 · Contact: [email protected] · About Zero Hype
200+ cold outreach sequences reviewed. The failure is almost never the product. It is the diagnosis.
Mailshake benchmark (2024): median cold email reply rates fell from 6.8% to 5.8% in two years. Top-quartile teams held 15-25% reply rates. The difference is not budget or effort. It is one identifiable break point in message, targeting, or sequence.
Forrester (2023): 74% of B2B buyers complete more than half their research before speaking to a vendor. Fewer than 20% of B2B marketing teams can trace pipeline to a specific activity. These tools find the break point before the budget is spent.
| Problem | Tool | Price |
|---|---|---|
| Cold email not converting | B2B Bullshit Detector | Free |
| Campaign likely to fail | Campaign Failure Predictor | Free |
| Full marketing broken | Marketing Autopsy | $49 |
| Outreach sequence failing | Outreach Autopsy | $99 |
| Full overhaul needed | Outreach Overhaul | $897 |
Free tools
Paste any B2B claim. Get flagged on vague words and missing proof.
→ Free · InstantPaste your cold email. Get a Hype Score 0–100 and the line that's killing replies.
→ Free · 10 questions10 questions before you launch. Tells you what's already broken.
→ Free · Paste or URLPaste your homepage or drop the URL. Score plus the specific copy fix.
→ Free · ReadNot consultants. Not market entry guides. Practitioners who have made decisions with consequences in the DACH market.
→Diagnostic services
$49 · By a human START HERE
Full diagnostic of your B2B marketing function. What's broken and in what order to fix it.
Get the autopsy →$99 · By a human
Your outreach sequence fails somewhere specific. We find it. You fix it.
Get the autopsy →$500 · By a human
The campaign ran. Results were wrong. Three-part report on what broke and how to fix it.
Get the autopsy →$49 · By a human
Cold outreach written for Germany, Austria, Switzerland. Culture, phrasing, timing.
Get it →$299 · By a human
One DACH target account. Decision-makers, buying signals, entry points.
Get the report →$300/mo · By a human
One diagnostic per month, ongoing. Reviewed and scored every 30 days.
See details →$897 · By a human
Done-with-you. Full outreach sequence rebuilt from targeting up.
See details →$4,500 · By a human
Marketing-to-revenue rebuilt. For B2B companies stuck below $1M ARR.
See details →The manuals
how pricing works
most of what we
make is free.
The tools, the guides, the autopsies of dead companies. You pay us for exactly one thing: a human tearing your actual copy apart and handing it back fixed. Flat price. No call. No "starting at." No annual lock-in. You see the number before you click.
And you probably don't need to pay us yet. Run the free Roaster first. If it scores you under 30, fix what it flags and send the email. Come back when you've plateaued and the replies still aren't coming.
see exactly how we score →Who built Zero Hype?
An anonymous practitioner with 20+ years in B2B marketing, outreach strategy, and revenue operations. Anonymous by design — the work, not the name, is the credential. Contact: [email protected]
Who is this for?
B2B marketers, SDRs, founders, and sales leaders who want honest diagnostic feedback on their outreach, campaigns, or strategy. Not for people who want encouragement. For people who want to know what's actually broken.
How does delivery work?
Pay via Stripe, fill a brief Tally intake form, receive the written deliverable by email within 48-72 hours (diagnostics) or 7 business days (Outreach Overhaul). No calls. No check-ins. Just the work.
Is there a free option before paying?
Three free tools — Cold Email Roaster, Campaign Failure Predictor, and Homepage Roaster — require no signup and give you an immediate, specific score. They're the right starting point.
Why prices in USD?
The audience is global. USD is the standard for B2B marketing tools. All prices are listed clearly on each product page.
what we believe
strategy fails
before execution does.
most b2b campaigns fail for the same reasons. read why — and what we think actually works.
