ZERO
hype.
You sent the emails. You ran the campaign. You hired the agency. Something isn't working and you can't tell if it's the message, the targeting, the sequence, or all three. Most B2B marketing failures have one specific break point. The tools and diagnostics here find it — without the consultant retainer, without the three-month engagement, without the mood board.
by an anonymous B2B marketing practitioner ·
Try a free toolWhy this exists
Published by Zero Hype · Updated June 2026 · Contact: [email protected] · About Zero Hype
In my direct experience working with B2B sales and marketing teams across DACH, North America, and the UK, the failure is almost never the product. I personally reviewed over 200 cold outreach sequences and found the same diagnosable break points in message, targeting, or sequence — showing up in the data weeks before it shows up in revenue.
Most B2B outreach fails not because the product is bad but because the diagnosis is wrong. A 2024 Mailshake benchmark report found that median cold email reply rates dropped from 6.8% to 5.8% in two years — while the top quartile maintained 15-25% reply rates. The difference isn't budget or effort. It's a specific, identifiable break point in message, targeting, or sequence — one that shows up in the data before it shows up in revenue.
According to research by Forrester (2023), 74% of B2B buyers conduct more than half their research online before engaging a vendor. Yet fewer than 20% of B2B marketing teams can attribute pipeline to specific content or outreach activities. The tools here are built to close that gap — free to start, no consultant required, results in minutes.
Free tools
Paste your cold email. Get a Hype Score from 0 to 100. Find out exactly why Germans are not replying.
→ Free · 10 questionsAnswer 10 questions before your campaign runs. We'll tell you what's already broken before you spend the budget.
→ Free · InstantYour homepage promises too much and explains too little. Here's the score and the specific fix.
→ Free · ReadNot consultants. Not market entry guides. Practitioners who have made decisions with consequences in the DACH market.
→Diagnostic services
$49 START HERE
A full diagnostic of your B2B marketing function. What's actually broken and in what order to fix it.
Get the autopsy →$99
Your outreach sequence is failing somewhere specific. We find it. You fix it. Delivered in 48 hours.
Get the autopsy →$500
The campaign ran. The results were wrong. A three-part report on what broke and how to fix it.
Get the autopsy →$49
Cold outreach built for Germany, Austria, Switzerland. The culture, the phrasing, the timing.
Get it →$299
A handbuilt prospect report for one DACH target account. Decision-makers, buying signals, entry points.
Get the report →$300/mo
One diagnostic per month, ongoing. Your B2B marketing reviewed and scored every 30 days.
See details →$897
Done-with-you. Full outreach sequence rebuilt from the targeting logic down. 10-day engagement.
See details →$4,500
Everything that connects marketing to revenue — rebuilt. For B2B companies stuck below $1M ARR.
See details →The manuals
Who built Zero Hype?
An anonymous practitioner with 20+ years in B2B marketing, outreach strategy, and revenue operations. Anonymous by design — the work, not the name, is the credential. Contact: [email protected]
Who is this for?
B2B marketers, SDRs, founders, and sales leaders who want honest diagnostic feedback on their outreach, campaigns, or strategy. Not for people who want encouragement. For people who want to know what's actually broken.
How does delivery work?
Pay via Stripe, fill a brief Tally intake form, receive the written deliverable by email within 48-72 hours (diagnostics) or 7 business days (Outreach Overhaul). No calls. No check-ins. Just the work.
Is there a free option before paying?
Three free tools — Cold Email Roaster, Campaign Failure Predictor, and Homepage Roaster — require no signup and give you an immediate, specific score. They're the right starting point.
Why prices in USD?
The audience is global. USD is the standard for B2B marketing tools. All prices are listed clearly on each product page.
what we believe
strategy fails
before execution does.
most b2b campaigns fail for the same reasons. read why — and what we think actually works.