faq.
How we run cold outreach for teams of 1 to 5. Domains, limits, warm-up, filters, targeting, compliance, rotation, deliverability, and when automation earns its place.
Why do you never send cold email from the primary domain?
Because one spam spike can burn the domain your clients and suppliers rely on every day. Primary domains carry SPF and DKIM and DMARC trust accumulated over years. Cold outreach lives on secondary domains with separate inboxes, so if a domain takes a hit, your main business keeps running.
Why is the limit strictly 20-30 emails per day per inbox?
Because mailbox providers flag volume spikes from new or low-trust senders. 20-30 per day per inbox keeps you under automated filters at Google and Microsoft, keeps reply handling human, and keeps bounce and complaint rates low. Scale by adding inboxes, not by pushing one inbox harder.
Why is a 3-4 week warm-up mandatory?
Because a fresh inbox with zero history that starts sending cold mail looks like a spam cannon. Warm-up builds open and reply history, plus rescue-from-spam signals, over 3-4 weeks with a gradual volume ramp. Skip it and you start in spam on day one.
What is anti-helpdesk filtering?
We block generic addresses like support@, help@, info@, tickets@ plus billing@ and service@ before sending. Those inboxes are triage queues, not buyers. They never reply with budget, they mark mail as spam, and they poison deliverability.
Why do you only target companies under 5 people?
Rule 56. Micro-SaaS teams of 1-5 have a founder who reads mail and can say yes the same day. At 50 or 500 people, your cold email lands with a gatekeeper, a ticket system, or legal review. We write to people who can buy, not to org charts.
How do you stay compliant with GDPR and CASL?
B2B outreach under GDPR runs on legitimate interest: relevant offer, verified business contact, clear sender identity, and instant opt-out. Under CASL the bar is stricter, so we favor implied consent signals and always honor opt-outs the same day. Every mail carries a one-click opt-out.
What is reputation isolation via secondary domains?
Separate sending domains that resemble your brand but never risk it. The main brand stays clean. Outreach runs on close variants with their own SPF and DKIM layers, plus DMARC and Google Postmaster tracking. If one variant drops, we pause it or drop it.
How does inbox rotation work and what volume is optimal?
Rotation spreads sends across multiple warmed inboxes and secondary domains so no single inbox carries the load. Optimal start: 2-3 domains, 2 inboxes each, 20-30 mails per inbox per day. That is 80-180 per day total with a safety margin.
How do you monitor deliverability and keep spam rate under 0.1 percent?
We watch Google Postmaster Tools spam rate daily, plus bounce rate, open stability, and inbox placement tests. Hard ceiling: spam complaint rate under 0.1 percent and bounce under 3 percent. Hit the ceiling and sending pauses that day.
When do you move from manual outbound to automation?
Only after manual proves the message. Send 100-200 hand-checked mails, collect real replies, and find the line that triggers interest. Then automate the proven template with tight lists plus daily rotation limits. Manual finds signal. Automation scales signal.