The Outreach Overhaul

Your cold emails are
failing for a reason.

We find the reason. We rewrite the sequence. You get a full audit, a rebuilt email flow, and a targeting framework — delivered in 7 business days. Async. No calls.

$897 One-time.
No retainer required.

Start the Overhaul

Pay → receive briefing form → delivery in 7 business days

Why the Autopsy isn't enough

FAIL You know what's broken. The Outreach Autopsy told you. But you still have to fix it yourself — with the same team, the same assumptions, the same blind spots that created the problem.
FAIL Rewrites don't happen. The audit sits in Notion. Somebody adds it to this quarter's backlog. It gets deprioritized. You send the same emails for another 90 days.
FAIL The targeting was never right. Most outreach fails before the email gets opened — the wrong list, the wrong segment, the wrong angle. An audit of the copy doesn't fix that.

What you receive

The Full Sequence Audit

Every email in your current sequence, scored and annotated. ICP match, message clarity, channel fit, timing logic, call-to-action quality. Written report. Not a slide deck.

The Rebuilt Sequence

5 to 7 emails, rewritten from scratch. Subject lines, openers, body copy, CTAs, follow-up logic. Ready to drop into your outreach tool. Variants for A/B testing where it matters.

The Targeting Framework

ICP definition with specificity. Who you're targeting, how to segment them, what signals indicate a ready buyer. Criteria your SDRs can use to build lists without guessing.

One Round of Revisions

After delivery, you have 5 business days to review and send back changes. One revision cycle included. Not because we expect it — because your context may require adjustments we can't anticipate.

How it works

DAY 0

You pay. You get a briefing form.

30 minutes of your time. Current sequence, ICP hypothesis, reply rate data, what you've already tried. The better you fill it out, the better the output.

ASYNC — NO CALL REQUIRED

DAY 1-5

We audit and rebuild.

Full sequence audit first. Then targeting framework. Then the rewrite. This is not templated — each sequence is built from the briefing, the ICP, and what your specific buyers respond to.

NO STATUS UPDATES. FOCUSED WORK.

DAY 7

You receive the full deliverable package.

Audit doc, rebuilt sequence, targeting framework — delivered by email. PDF + editable formats. Ready to deploy.

48H AHEAD OF DEADLINE MOST OF THE TIME

DAY 12

Revision window closes.

5 business days to review and send back change requests. One revision cycle. After that, the engagement is complete.

CLEAN END. NO SCOPE CREEP.

This is for you if

Your outreach has a sub-5% reply rate and you've been telling yourself it's a volume problem.
You have SDRs or AEs sending sequences you wrote 18 months ago and never touched.
You're entering a new market (especially DACH) and your existing sequence wasn't built for it.
You got the Outreach Autopsy report and want the rewrite done, not just diagnosed.
You have budget for one thing this quarter and you want it to actually move the number.

Not for you if

You want a call. This is async. No exceptions.
You don't have an existing outreach program. Start with the Outreach Autopsy first.
You're looking for someone to run your outreach permanently. That's a retainer, not a project.

Questions worth answering

Do I need to have had the Outreach Autopsy first?

No. The Overhaul includes its own audit phase. If you've already had the Autopsy, we start with the briefing form and skip what we already know.

What if my sequence is in German?

We handle DACH sequences. The briefing form will ask for language, market, and buyer profile. The rebuilt sequence will be in the language and register appropriate for the buyer.

What outreach tools does this work with?

All of them. You get the copy in plain text and formatted. Drop it into Apollo, Lemlist, Outreach, HubSpot, or a manual Gmail sequence. The format doesn't matter.

What if I'm not happy with the output?

One revision cycle is included. If the output fundamentally doesn't match your briefing, we fix it. If the briefing was incomplete, that's on the briefing. Fill it out completely.

Can I upgrade to the retainer after this?

Yes. After the Overhaul, you have priority access to the Monthly Autopsy retainer. The retainer handles ongoing campaign review — the Overhaul is a one-time foundation rebuild.

Rebuild it once. Run it properly.

One engagement. Full audit, rewrite, and targeting framework. Delivered in 7 business days.

$897 One-time.
No contract.