the principle
a score you can't see
is just an opinion.
every free tool here gives you a number. a Hype Score on a cold email. a failure risk on a campaign. a number is easy to dismiss if you don't know how it was reached, so here is how it's reached. the whole thing. no login required to read it, no login required to run it.
"if we can't show you the math, we haven't earned the score."
inside the cold email roaster
six checks.
that's the engine.
paste a cold email and it runs through six checks. none of them are secret. none of them need AI to explain. each one maps to a reason real B2B emails get ignored.
1. Jargon density
how much of the email is filler language that means nothing to the reader. the more recognized B2B jargon it finds, the higher the Hype Score climbs. a sample of what gets flagged is below.
2. The opener
the first line. whether it's about them or about you. "I hope this email finds you well" and "I'm reaching out because" are openers that announce a template.
3. Length
how long it is versus how long a cold email should be before a stranger stops reading. most failing emails are too long, not too short.
4. The I / you ratio
how many times the email talks about your company versus the reader's problem. emails that lead with "we" and "our platform" score worse than emails that lead with the reader.
5. CTA quality
what you actually ask for. "a quick 15-minute call to explore synergies" is a worse ask than a specific, low-friction next step. vague asks get ignored.
6. Personalization
whether there's a real, specific reason this email was sent to this person, or whether their first name was dropped into a template and called personalization.
the language that costs you
the whole list.
all 71.
not a sample. this is every phrase the roaster flags, in full. if your cold email leans on these, the reader has seen them a hundred times this week. nothing here is a secret, so here's all of it.
reading the score
lower is better.
the Hype Score runs 0 to 100. zero means a stranger could read it and not flinch. one hundred means it reads like it was generated to hit a quota. these are the exact six verdicts the roaster hands back.
the part most people hide
what we won't
sell you.
the offer is one thing: a written diagnosis of what's broken, and the fix. that's it. here's what is not on the menu, on purpose.
No retainer that bills for activity instead of outcomes.
we don't get paid more for sending you more. one diagnosis, one price.
No twelve-month contract.
nothing to lock into. you buy a thing, you get the thing.
No "book a call to discuss your needs."
the price is on the page. the deliverable is described on the page. async by default.
No deliverable you can't measure.
no "brand awareness" line items. if you can't tell whether it worked, we didn't sell it.
before you pay anything
you probably don't
need us yet.
run the free roaster first. if it scores you under 30, your email is fine. fix whatever it flagged and send it. come back when you've plateaued and the replies still aren't coming, because that's a positioning problem, and positioning is what we're actually for.
see the score
for yourself.
paste your cold email. no login, no email required. you'll get the number and the six checks behind it in about ten seconds.
run the free roaster →