B2B Homepage Diagnostic · Rubric 100 pts · Updated Jun 2026

Wall of
Scores

Every homepage we've run through the 100-point diagnostic. Bootstrapped alphas to $10B companies. Same rubric. Same five categories. No exceptions.

01Headline /20
02ICP /20
03Proof /20
04CTA /20
05Value Prop /20
Total /100
1
notion.com GOLIATH "the proof carries the page. the words don't." scored jun 2026
62
2
apollo.io GOLIATH "the words could be swapped onto any sales tool and nobody would notice." scored jun 2026
56
3
deploycrate.com "positioning is there, evidence isn't." scored jun 2026
49
3
taliivue.com "sovereignty slogans don't sell software." scored jun 2026
49
3
littlebird.ai "features without a buyer in mind." scored mar 2026
49
6
frhog.com "a real value prop hiding under a mascot." scored jun 2026
45
7
agentation.com "the product is buried in the positioning." scored mar 2026
42
8
agentplace.io "everything is a feature, nothing is a promise." scored mar 2026
41
9
mulerun.com "the ICP is anyone who runs code." scored mar 2026
39
10
nodea.ai "clever beats clear, and clever loses." scored jun 2026
37
10
capakit.com "one differentiator doing all the work." scored jun 2026
37
12
insideorg.com "the product needs a sentence before the headline works." scored mar 2026
35

Scorecards

Notion homepage scored 62/100

notion.com — 62/100

Apollo.io homepage scored 56/100

apollo.io — 56/100

DeployCrate homepage scored 49/100

deploycrate.com — 49/100

TaliiVue homepage scored 49/100

taliivue.com — 49/100

Frhog homepage scored 45/100

frhog.com — 45/100

Nodea.ai homepage scored 37/100

nodea.ai — 37/100

CapaKit homepage scored 37/100

capakit.com — 37/100

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